At Aurora Digital, your privacy matters to us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website and services. We are committed to maintaining transparency and safeguarding your trust in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy legislation.
1. Information We Collect
We collect two types of information from users:
a) Personal Information
This may include:
- Name and email address (when subscribing to newsletters or contacting us)
- IP address and location data
- Any information you voluntarily provide in comments, surveys, or contact forms
b) Non-Personal Information
This includes aggregated or anonymized data, such as:
- Browser type and device
- Pages visited and time spent on site
- Referring URLs
- General website usage analytics
2. How We Use Your Information
We may use your personal and non-personal information for the following purposes:
- To respond to inquiries or contact requests
- To send newsletters or updates (only with your explicit consent)
- To improve website content, functionality, and user experience
- To understand audience demographics and engagement through analytics
- To comply with legal obligations
We do not sell, rent, or trade your personal information to third parties.
3. Use of Cookies and Analytics
We use cookies and similar technologies to collect browsing data and optimize user experience. These tools help us:
- Recognize returning visitors
- Analyze traffic patterns through services like Google Analytics
- Track newsletter subscriptions and performance
You can manage or disable cookies via your browser settings at any time.
4. Third-Party Services
We may engage third-party service providers for hosting, analytics, newsletter distribution, and website optimization. These providers may process data on our behalf and are contractually obligated to comply with Canadian privacy standards.
Examples of third-party services:
- Google Analytics
- Mailchimp or similar email marketing platforms
- WordPress plugins (for performance or social media integration)
We are not responsible for the privacy practices of external sites linked from our content.
5. Consent and Control
By using our website, you consent to the collection and use of your information as outlined in this policy. You may withdraw consent or request the deletion of your data at any time by contacting us.
You have the right to:
- Access or correct your personal data
- Request the deletion of your personal information
- Withdraw your newsletter subscription
- File a complaint with the Office of the Privacy Commissioner of Canada (OPC)
6. Data Storage and Protection
Your data may be stored on secure servers located in Canada or the United States. We implement reasonable administrative, technical, and physical safeguards to prevent unauthorized access, loss, or misuse of your data.
While we strive to protect your information, no digital transmission or storage system is 100% secure.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When your data is no longer needed, we securely delete or anonymize it.
8. Children’s Privacy
Aurora Digital is not intended for use by children under the age of 13. We do not knowingly collect or store personal information from minors. If we become aware that such data has been collected, we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post a notice on our website and update the effective date at the top of the page.
We encourage you to review this page periodically to stay informed about how we protect your privacy.
